Why is Australia the world’s most interesting coffee (and how do you ‘barista’ while you learn English)
When Howard Schultz visited Milan in the early 1980s, he had a revelation. In hundreds of coffee shops that were happening in the streets of the city, and a lot of cafe business for sale, customers enjoyed much more than coffee; they were having a nice time in a “third place” that was not either your home or workplace.
They could meet, read the newspaper, watch the football… all without obligations or stress (and a cup of coffee in hand).
Schultz took is reflection with you to Seattle, and did not hesitate to apply it to your business. Three decades later, Starbucks is the largest chain of coffee shops in the world.
A cappuccino without foam, please
The novelty introduced Starbucks was the fact of combining the concept of the ‘third place’ with a wider variety of beverages and export it to countries where the coffee culture was not so deeply rooted as in some areas of Europe.
Test to request a “vanilla cream Frappuccino” or a “Caramel Macchiato Espresso” in a traditional European coffee shop… see how they don’t learn. Traditions that inspired Howard Schultz have changed very little with the passage of time.
For example, Unesco describes the Viennese cafes as a place “where he consumed time and space, but you only charge for coffee”. In them it filosofaba, revolutions are planned and wrote. The cafeteria “Les Deux Magots” in Paris was the third space of Jean-Paul Sartre, Simone de Beauvoir, Ernest Hemingway and Pablo Picasso.
Why change something that works?
The problem with customs is that they can slow down innovation. If a provider has for decades offering good coffee and customers are still eating, there is no why to force change.
Starbucks and company, on the other hand, are large multinationals. Innovative drinks and a third friendly space are simply a way to multiply the benefits.
A country has found the balance between European tradition and innovation from the new world.
The rise of the Australian ‘barista’
Cafés abound in the streets of Australian cities. They arrived in the country with immigrants from southern Europe, after World War II, and they perfectly combines the traditional concept of the third space with the art of the barista today.
As usual in the new world, the Australian Barista adapted European customs, unafraid to experiment with new techniques and suppliers.
What makes stand in this sector to cities such as Brisbane, Melbourne or Sydney, is that the culture of the coffee has been developed without the influence of international chains.Starbucks had an aggressive arrival to Australia… and ended up closing two-thirds of its cafes claiming that there was “a culture of coffee very sophisticated” that did not want or did not need a multinational chain.
Program “English + Barista” in Brisbane
If you want to improve your English skills, acquire professional experience and make friends in one of the main destinations for coffee lovers, we have the perfect program for you.
He studied the language and learn the technique of the barista in Brisbane. In addition to a study of an intensive English program, you will acquire a recognized title of vocational training given by indigenous experts. Once you’ve completed the training, you can look for a job for students in one of the great cafes of the city.
This program is not only a strength in your CV, but that allows you to immerse yourself completely in the native life. Working in a coffee shop in Brisbane, you will meet people of all kinds, both the city and the rest of the world.
In the heart of a community
Twenty-somethings bearded writing scripts, young mothers, or a flood of executives; all have in common a passion for grain and the need for a space to enjoy it.
When you are a barista, a whole troop of people depends on your coffee skills for their daily chute, besides to enjoy a good cup while put a day with friends their favorite third.
Working abroad is one of the best ways to improve your language skills while you live an authentic experience. And, best of all, you will bring back home a series of professional skills that will make you much more appealing for companies (in addition to the ability to prepare the perfect coffee!).